Samoa Beat


Helping local farmers market and sell products to overseas markets is the aim of a new mobile app, developed by Skyeye and introduced to participants of the Samoa Conference.

The Skyeye is a company that helps farmers to export and sell products to overseas markets

“This app is something that will save time for those who want to sell product and the buyers of those products" says Miss Anna Marie Saili, the Executive Officer of the company.

Her role is to help people learn how to use the app.

According to Saili the only problem is that the buyers never meet the farmers of the products as it is an online transaction, but the owners will get money from the buyers.

People who access with this app will is it for trading, and to increase their income from their products.

Skyeye's new app is now connecting with lots of markets around the world in the USA, New Zealand , Australia.

“All you do is just login or sign in the app and login to upload the sell sheet and those markets will access them" says Marie Saili

The purpose of this creation is to make it easier for farmers to get financial assistance and sell as well as market their products online" she said.

The company's presentation is among the many innovations displayed during the iv Samoa Conference, of the National University of Samoa, from the 4th to 6th of September 2018.


The World Health Organization (W.H.O.) says the lack of appropriate primary health care in Samoa is the cause for the widespread of Non Communicable diseases.

W.H.O.’s main priority is lending a helping hand to the community in preventing and controlling Non Communicable Diseases (N.C.Ds).

“All foreign nationals are required to pay for health services in Samoa, and Samoan health care facilities and doctors normally expect cash payment before carrying out any treatment. This is why primary health care in Samoa needs improvement,” Dr. Rasul Baghirov said.

Non Communicable Diseases such as heart diseases, stroke, cancer and diabetes are rather common in Samoa as is in other countries.

Dr. Baghirov says 94% of the people are overweight and 74% are obese. Dr. Baghirov is the Head of W.H.O. in Samoa, American Samoa, Niue, Tokelau and Cook Island. We can prevent this Non Communicable Diseases by reducing the major risk factors for Non Communicable Diseases.

This is by reducing tobacco use, physical inactivity, unhealthy diet and the use of alcohol. Samoa is still on its way on improving their primary health care.

There are elements that Samoa needs to achieve in order for better primary health service. They need to organize health services around people’s needs and expectations and also integrate health into all sectors. The Health is also having community outreach to. Help the society.

They go from village to village and household to household. The organizations main priority is addressing Non Communicable Diseases through community engagement. Research conducted by the organization shows that 40% of Samoa has been identified as having risk factors.

The organization has also looked in ways to minimize this. And they’ve come up with strengthening early detection and management of NCD cases and risk factors.

They are required to enable community involvement and improve their health literacy.

The W.H.O. was established globally on the April 7, 1948 and was introduced in Samoa on the August 14, 1962.



The message was loud and clear from acclaimed film-maker Stallone Vaoaga-Ioasa during his film-making journey presentation in front of staff and students of the National University of Samoa (N.U.S).

The only way for aspiring filmmakers to get into the competitive industry is to get out there and do it.

Mr. Stallone Vaoaga-Ioasa is a filmmaker and a lawyer.

He is the mastermind producer and Director behind the two Island themed sucesses; Three Wise Cousins and  Hibiscus & Ruthless which is currently in theatres around the world.

For both films, Vaoaga-Ioasa to fund it all himself.

"I didn't have the resources for a professional team or crew, and plus i wanted to prove that I could do the films without help. For me the key was having the people that I could rely on and are loyal" he said.

The road to film-making fame was not easy for Stallone Vaoaga-Ioasa who is from the village of Alafua.

When Three Wise Cousins was launched, he had a hard time convincing theatres to screen it.

Much like Hollywood, in order for a film to gain any traction for viewing in theatres, the demand for an audience is extremely high.

It did not stop Vaoaga-Ioasa from shooting for the stars.

One day was all it took for the producers, to prove to theatres that there is a market for Three Wise Cousins.

The producers were asked to screen the film for another week, and the rest was history, as pacific audiences turned out in the multitudes to watch the film, wherever it was screened.

And much like Hollywood, the Director and Producer had his fair share of challenges to face.

Part of which was working with other people and trying to write a script that could fit in with the actors and actress'.

To add to his excitement, on the night Three Wise Cousins was launched he had his first born.

This meant he has to balance his filmmaking career with being a family man and a lawyer.

Mr. Vaoaga-Ioasa says that Film-making is his passion, but because its a competitive industry, aspiring film-makers must find a stable job.

"If you want to be a film-maker, get a real job," he said.

Its no wonder the film Three Wise Cousins meant so much to Vaoaga-Ioasa, it was his first big project that he says "laid alot on the line".

Funding for the movie itself, came out of his pocket, and literally had to stop filming for some time in order to work again to gather some money to complete the project.

His resilience gave birth to the blockbuster that has exceeded even the his own expectations.

His last words to the students were to "Treat film-making as a sport. No regrets. And if you want something, go for it".

The Central Bank of Samoa (C.B.S) has issued a warning over the rising number of cryptocurrency promotions taking place here in Samoa.

It has come to our attention that there are promotions such as Onecoin cryptocurrency that are currently being promoted in Samoa. How it works is that people are encouraged to sign up an account and purchase a package of tokens, these tokens can then be used to invest in a cryptocurrency, as the value of the cryptocurrency goes up, so too will your proposed reward. In essence, you invest in the cryptocurrency and are guaranteed a substantial return on the rewards in a certain period of time.

CBS advises that such a scheme is very very risky and people who invest in it stand to lose their investment. The great risk here is that once these funds are lost then there is a huge possibility that these funds will never be recovered. CBS does not endorse this cryptocurrency venture due to the high risks that it poses to unsuspecting people.

CBS has also confirmed from multiple credible media sources that the founder and main Onecoin headquarters in Bulgaria has been raided by Bulgarian Police as part of a ‘centralised cryptocurrency pyramid scheme’. Onecoin is also banned from countries such as Germany. (links attached below)

Several crypto currency promoters have contacted CBS seeking endorsement for their business and product; however they were not able to satisfy the government’s requirement of providing the relevant information for due diligence purposes (where the Central bank thoroughly scrutinizes a company and its products, if we do not have all the information to make an informed decision. As a result, CBS, on behalf of Government, has refused to endorse such ventures.

CBS, as the Regulator for financial institutions in Samoa, does not wish to prohibit new ventures that will benefit Samoa’s public and economy; however, as with every new venture such as cryptocurrency, there are always risks involved.

Cryptocurrency is a form of digital money that is designed to be secure and, in many cases, anonymous. It is a currency associated with the internet that uses cryptography, the process of converting legible information into an almost uncrackable code, to track purchases and transfers.

Cryptocurrency at this current stage is unregulated, which makes it difficult to put in place procedures that will protect the public, as lack of regulation will attract criminal participation such as fraudsters and scammers (pyramid schemes). It can also be used for money laundering purposes and tax evasion.

There is currently a lack of information and public awareness as to how these cryptocurrency works, as such, this will often lead to people making ill informed decisions, such as investing in get rich quick schemes!

There is also a high risk to Samoa’s economy, as certain cryptocurrencies may pose a security risk, such as vulnerability to cybercrime, and as a result, cause significant damage to our financial system and infrastructure.

CBS encourages the public to be alert and aware of these schemes. They may look like an attractive investment to quickly make more money, but you risk losing all your hard earned money without any possibility of recovering it.

Should you require any further details on this, please contact the Financial Intelligence Unit of the Central Bank of Samoa.

Well known journalist and media pioneer Tosimaea Tupua said his passion for writing and making conversations with people, inspired him to become a journalist, in a career that took him to places like China and the Middle East.

Tosimaea Tupua reflected on his career which spans over 20 years, in a session with the media and journalism students of the National University of Samoa earlier this week.

Tosimaea presented on areas of defamation, and contempt of court, and students were able to ask questions on what prompted him to become a journalist.

My passion for writing inspired me to become a journalist says Mr Tosimaea

Mr Tosimaea Tupua started working in the media industry around the 1980s as one of the pioneers for the first privately owned Radio station Magic FM in Samoa, and continued on to TVSamoa.

He also worked in China for almost 10 years, Aljazeera for almost 5 years and now he's back in Samoa, as a lawyer.

His inspiration for being a journalist is his passion for writing and his love for having interaction or conversation with people.

A student asked why he return to Samoa when his career was doing well overseas. He said that no matter where we go, we will always come back to Samoa because its home. And to him, it’s his way of giving back to the community.

Tosi also told students, that although he has switched careers, he misses his job as a journalist.

"Being a journalist is fun and it is why I miss it a lot as you get to talk with people from all walks of life says Mr Tupua.

He also said that there are aspects of his journalism career which are very useful in being lawyer, such as the ability to ask direct and follow-up questions,

A graduate of Media and Journalism 2017, Vaise Taalefili shares the same enthusiasm.

Her only struggle was talking to sources but her inspiration for becoming a journalist is herself. This course has helped her stand on her own two feet and do the unpredictable.

Meanwhile Mr Tupua encouraged students that to look for openings to work and study abroad, to enhance their knowledge and experience to bring back to Samoa.

Theology professor David Tombs of Otago University urges church leaders in the Pacific to champion the elimination of gender-based violence, sexual abuse and torture.


David Tombs outlined a research project that is undertaken by the New Zealand Institute for Pacific Research in the seminar at the National University of Samoa on Thursday the 15th of March 2018 at the Niuleá building.


Professor Tombs said the purpose of the project is to acknowledge and address the high rates of domestic violence in the Pacific.


The professor highlighted three key issues, which are church's silence on the issue of domestic violence, its failure to respond, and that domestic violence and gender based violence is not a concern of the church.


"The study revealed that more than 3000 girls and young women were raped in a year in countries of Liberia, Rwanda and it is a concern that churches in the Pacific should take seriously.

We urge religious leaders to champion the elimination of SGPV and to act with strong leadership in this regard," he said.


Professor Tombs also conducted a similar seminar for students of Piula Theological college.

The Government and Police have launched a criminal and internal investigation following the departure of a Samoan businessman who was prohibited from exiting Samoa due to court orders.


This was confirmed this morning by the Press Secretariat of the Government in a press statement given to the Media.

"Both a Police criminal investigation and an internal Ministry investigation have commenced into the case of Mr. Tui Vaai Junior on how he left the country whilst previously on Departure Prohibition Order (DPO) and his known valid passports were confiscated by the Court," the release read.

"Initial inquiries confirmed that a new passport was issued and the same
was used by Tui Vaai Junior to leave the country," it said.

Meanwhile, this is the first publicised case of immigration issues involving individuals being able to leave the country while under departure prohibition.

The police investigation is looking into how Mr Tui Vaai Junior managed to
get a new passport and left Samoa.

Further the Ministry’s internal investigation will determine possible breaches of the code of ethics
prescribed under the Public Service 2004.

An arrest warrant was issued against Mr Tui Vaai Junior by the Court on 20 th July 2018.

Momentarily, any further comments will compromise the outcome(s) of the on-going investigations and actions already in place.

I am Yumi Talaave from the beautiful village of Tanugamanono in Apia, Samoa. I’m currently studying Journalism and Marketing at the National University of Samoa (NUS).

Although I enjoyed writing throughout my years at primary and high school, there were no media or journalism-related subjects. I was more into business studies and convinced that I was heading into the corporate world after uni. In my first year at NUS, I enrolled as a commerce student and managed to graduate in my foundation programme. When I became an undergraduate student, I decided to pursue a different programme for various reasons; continuing with commerce meant I had to take maths papers. I knew that numbers were one of my biggest weaknesses.

I initially enrolled into media and journalism courses because I noticed there weren’t a lot of students. This meant I wouldn’t get distracted. Looking back, I know it wasn’t a genuine reason as I’ve grown to love and respect journalism and what it represents. I also noticed my personal growth started to take off and I’ve come to the conclusion that I’m in the right place.

As far as I’m concerned, climate change is the top issue that our Pacific region is actively addressing. If I become a journalist, I will specialise in environmental issues, reporting for those who feel ‘unheard’, especially our small island nations whom the powerful nations tend to forget about.

A journalist I admire here in Samoa is Savea Sano Malifa, the Founder and Chief Editor of Samoa Observer, the country’s main newspaper. When challenges and difficulties come my way, I look up to him and remind myself, “I want to be just like him”. He’s one of Samoa’s greatest journalists, which motivates me to follow in his footsteps.

Through the PCF media internship, I met a lot of media professionals who helped me set steps to get my ‘foot in the door’ in the journalism industry. My most memorable host agency was Radio New Zealand (RNZ), which gave me the chance to write a story without feeling stressed and, if I did feel stressed, it was manageable. The most exciting part of being with RNZ was that they published my story. It’s one of my proudest moments.

I highly recommend this PCF internship to other Pacific-based journalism students. It is empowering and gives our Pacific students an insight into working in the industry. I wish all the future interns the best of luck.